Forceful or Funny? Audience Interpretations of Narrative Persuasion in Satirical Entertainment Media
- Creator: Tchernev, John M. , Brown, Christopher , Walther-Martin, Whitney , Moyer-Gusé, Emily
- Resource Type: journal article
- Date: 2021
The Persuasiveness of a Humorous Environmental Narrative Combined With an Explicit Persuasive Appeal
- Creator: Moyer-Gusé, Emily , Tchernev, John M. , Walther-Martin, Whitney
- Resource Type: journal article
- Date: 2019